IWC, the famous Swiss watch makers, used these stickers on the holds in airport buses to catch the attention of travelling pilots and other passengers for their new "Big Pilot's Watch".
Long distance flight travellers might recognize the eye covers they are usually supplied with, to have a trouble-free sleep. It gets a novel use in this Auqafresh toothpaste ad. Ah, the exaggerated claims made by these advertisers, I tell you.
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